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canvas - Weekend Herald's Lifestyle Mag Liftout

canvas - delivering a large audience of top-socio female skewed readers

canvas, the Weekend Herald's glossy lift-out lifestyle magazine, indulges readers with a satisfying blend of features, lifestyle, and a substantial living section devoted to contemporary design, recipes and fashion. With consistently thought-provoking and stimulating articles, canvas has a reputation for quality journalism. At the 2008 Qantas Media Awards, canvas won Best Newspaper Magazine as well as Best Fashion Section.
What does this mean for advertisers?

* canvas offers a quality weekend magazine environment with a high readership in the top socio-economic groups (60% of canvas readers are in the top 3 socios).
* canvas offers advertisers one of the most female skewed Herald environments (56% of readers are female).

Source: Nielsen Media Research, National Readership Survey, Jan-Dec 08, all people aged 10+
Circulation: 180,939 (ABC 6 mth Ave 31/12/08)
Estimated Exposure: 100000+
Publication Frequency: Weekly
Cover Price: $2.80 (Weekend)
Distribution: The Weekend Herald's glossy lift-out lifestyle magazine.

The New Zealand Herald's core distribution is the Northern region, including Northland, Auckland, Bay of Plenty and Waikato and is also distributed to other main centres throughout New Zealand.

How to advertise with us

To work out the best way to advertise with APN Publications; visit APN's online media kit: www.soldonapn.co.nz to find:

- Advertising Rates
- Booking Deadlines
- Technical Specifications
- Contact Details

Audience

One ad in canvas will be seen by 401,000 readers each week

* canvas is the Herald environment with one of the highest female skew - 56% of readers are female.
* canvas readers are affluent with a higher capacity to spend - 60% of canvas readers are in the top socio-economic levels (NZSEI) 1-3.
* 60% of canvas readers use their daily newspaper to help decide where to buy from.
Age Breakdown:
0-19:10%
20-34:20%
35-49:20%
50+:50%
Gender Split:
Male:44%
Female:56%
Interest groups: Art/Design/Crafts, Fashion/Beauty, Lifestyle, Shopping/Retail

  • canvas - Weekend Herald's Lifestyle Mag Liftout




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