ComputerworldComputerworld has been serving the New Zealand ICT community for over 20 years. It has and continues to deliver independent, up-to-date news and analysis about local and international ICT trends to help local organisations chart their own ICT development paths and make informed decisions about the management and deployment of information technology. While other publications have come and gone and the interest of mainstream media has ebbed and fl owed, Computerworld has been a constant in the New Zealand ICT landscape.Our readers are decision-makers and infl uencers over millions of dollars of ICT spending in private and government organisations across the land. The Computerworld community is well educated, affluent and very hard to reach by other media.
How to advertise with usRefer to our Media Kit which is available on our website, or contact us directly.AudienceEstimated Readership: 35,000 (NMR 2008)Computerworld’s audience is educated,senior and well paid. - 88% of Computerworld readers are male, - 60% are over 40 years of age, - 44% arein managerial roles and 56% earn over $75000 per annum. - Print readers read every copy and pass it on for others to read. - 75% of the audience read at least three of the last four editions. - They are people who make or influence information technology buying decisions for New Zealand business, corporate and government organisations. - More than half have visited a vendor website for further research after seeing an advertisement in Computerworld. - They rate Computerworld the most useful publication in their work ahead of all other general newspapers and specialist ICT publications. - Among senior management readers, Computerworld’s website is the leading specialist ICT site. - Our readers are time-poor and hard to reach by other media. - 78% of Computerworld’s total audience (print, online and newsletters) read the print edition. - 57% read online. - 44% read the newsletters. - 22% read all three.
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