Dish
Dish is a premium food magazine which is published bi-monthly and retails nationwide. Dish recognises that there is an ever-growing interest in food, and
also knows that while people are often pushed for time, there is still something special about preparing a meal for others and then eating it together.
There are many magazines on the market today that offer ideas for meals with the fewest ingredients in the shortest time possible. However, Dish wants its
readers to enjoy their time in the kitchen by inspiring them to try something new whether it be techniques, ingredients or flavours.
Following its launch in November 2004, Dish was quick to gain a loyal following of food lovers and is building on that readership all the time:
Dish is the ultimate magazine for those who love to cook, those who aspire to new heights in their cooking and those who simply love to read about good food.
It is a magazine that is simply good enough to eat.
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| Circulation: |
22,791 (ABC July - Dec 08) |
| Estimated Exposure: |
100000+ |
| Publication Frequency: |
Bi-monthly |
| Cover Price: |
$8.95 |
| Distribution: |
As part of our launch distribution strategy we gifted 10,000 Epicurean customers with year-long subscriptions to Dish. When those complimentary subscriptions ended, we successfully converted a large number of them to paid subscriptions. In fact, it would be hard to find another New Zealand magazine that has attracted this many paid subscribers in such a short space of time. Combine this with our nationwide retail distribution into supermarkets, bookstores, dairies, specialist outlets and service stations, and you get a distribution that delivers Dish into all the locations where upper socio-economic food enthusiasts shop.
With 7,000 copies now also distributed into the Australian market, advertisers also get the added benefit of Australian reach for no additional cost. |
How to advertise with us
Download our attached media kit
Contact our sales team directly
Audience
- 75% Female
- 67% 30-59 years of age*
- 69% own their own home*
- 63% have a household income over
- $60K (vs 41% in population)*
% have a household income over $100K (vs 18% in population)*
- 111,000 readers per issue aged 10+ years*
- 80% cook most days of the week
- 97% entertain at home at least once a month
- 91% have cooked from the recipes in Dish
- 52% have bought products featured in Dish
- 71% spent 2 or more hours reading their
copy of Dish
* Source Nielsen National Readership Survey (July 2007 – June 2008).
Reader Survey in Issue 4 of Dish, May 2005
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| Age Breakdown: |
| 0-19: | 5% |  |
| 20-34: | 25% |  |
| 35-49: | 35% |  |
| 50+: | 35% |  |
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| Gender Split: |
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| Interest groups: |
Food/Drink, Lifestyle |
Documents
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| Contact Details |
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