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Golf Lifestyles e-News

Two of Australia's biggest players in the amateur golf market have come together to publish Golf Lifestyles e-news. Launched in early September, Golf Lifestyles is a monthly 'subscriber' e-newsletter featuring a suite of news, information, events, competitions and promotions desired by amateur golfers.

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Audience

Age:
18-29=11%; 30-39=12%; 40-49=14%; 50-59=31%; 60-69=24%; 70+=8%

Gender:
Male 67%; Female 33%

Geographic Distribution:
NSW=24%; QLD=20%; VIC=19%; WA=7%; TAS=7%; SA=6%; NT=1%; NZ=9%; OS=7%

Golf Club Membership:
72% private clubs; 17% social clubs; 11% non-members

Average Golf Rounds Per Month:
0-2=17%; 3-4=43%; 5-6=28%; 7+=12%

Household Income:
>$60K=6%; $61-$80K=14%; $81K-100K=22%; $101K-120K=20%; $121K-$140K=21%; $141K+=17%

Average Golf Trips Per Annum:
0=6%; 1=23%; 2=25%; 3=21%; 4+=25%
Age Breakdown:
0-19:2%
20-34:13%
35-49:22%
50+:63%
Gender Split:
Male:67%
Female:33%
Interest groups: Banking/Finance, Boating/Fishing, Business, Computers/Technology, Entertainment, Food/Drink, Health/Fitness, Lifestyle, Literature, Sports/Games, Travel

Golf Lifestyles e-News



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