Golf Lifestyles e-News
Two of Australia's biggest players in the amateur golf market have come together to publish Golf Lifestyles e-news. Launched in early September, Golf Lifestyles is a monthly 'subscriber' e-newsletter featuring a suite of news, information, events, competitions and promotions desired by amateur golfers.
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Audience
Age:
18-29=11%; 30-39=12%; 40-49=14%; 50-59=31%; 60-69=24%; 70+=8%
Gender:
Male 67%; Female 33%
Geographic Distribution:
NSW=24%; QLD=20%; VIC=19%; WA=7%; TAS=7%; SA=6%; NT=1%; NZ=9%; OS=7%
Golf Club Membership:
72% private clubs; 17% social clubs; 11% non-members
Average Golf Rounds Per Month:
0-2=17%; 3-4=43%; 5-6=28%; 7+=12%
Household Income:
>$60K=6%; $61-$80K=14%; $81K-100K=22%; $101K-120K=20%; $121K-$140K=21%; $141K+=17%
Average Golf Trips Per Annum:
0=6%; 1=23%; 2=25%; 3=21%; 4+=25%
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| Age Breakdown: |
| 0-19: | 2% |  |
| 20-34: | 13% |  |
| 35-49: | 22% |  |
| 50+: | 63% |  |
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| Gender Split: |
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| Interest groups: |
Banking/Finance, Boating/Fishing, Business, Computers/Technology, Entertainment, Food/Drink, Health/Fitness, Lifestyle, Literature, Sports/Games, Travel |
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| Contact Details |
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