Google AdWordsGoogle is the world's number one search engine, referencing over 8 billion websites to fulfil users search requirements.When you type a search term into Google and hit return, you see "Sponsored Links" on the right hand side of the page - these are adverts places via the AdWords program, and are only paid for by the advertiser when a user clicks on the advert and goes through to the advertisers website. This form of advertising is known as Pay-per-Click (PPC). Advantages of Google AdWords: - Reach people looking for your product or service - Fully control your ad budget - Easily create and edit your ads - See your ads on Google within minutes of creating them
How to advertise with usThe standard process in placing your ad after creating an account is as follows:Step 1: Target customers Choose from dozens of languages and nearly 200 countries. You can even choose to show your ads only to users in specific cities or regions. Step 2: Create your ad Write your ad text and choose the keywords that will trigger those ads. Step 3: Set pricing Choose the currency you want to use, then set your daily budget and cost per click (CPC). Spend as much or as little as you like each day; no minimum budget is required. Step 4: Sign up Finish creating an AdWords account by providing your email address and choosing a password. When you're ready to activate your ads, log in to your new account and submit your billing information. AudienceChoose from dozens of languages and nearly 200 countries. You can even choose to show your ads only to users in specific cities or regions.You will need to determine what keywords you would like to target. Ask yourself, what keywords will my target customers be using? A useful tool to use is Google AdWords: Keyword Tool, which suggest keywords based on an innitial keyword entry, and allows you to view statistics including; average search volume, advertiser competition, & average cost-per-click.
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