Health TVHealth TV is a lifestyle television channel displayed in doctor surgery and hospital waiting rooms. With its captive audience, Health TV is a powerful and very cost effective advertising medium.Health TV offers: * Great cut-through—the audience is open to receiving information and can’t change the channel or mute the sound * Great flexibility—target by socio groups, region and ethnicity * 71% of viewers are females, a group that strongly influences many household decisions
How to advertise with usContact Mat Hamlin on (09) 489 9277 or mat@htv.co.nzHealth TV is an extremely cost effective marketing tool. Our low cost per thousand, precise targeting and captive audience will help you get the most out of your media dollar. As with all media, advertising space on Health TV is Limited. We recommend you book your campaign at least 12 weeks in advance. Scheduling Spots are standard 15, 30, 45 and 60 seconds in length. However, we have the flexibility to accommodate any duration if required. Ads are played every 20 minutes—to match the average 20 minute waiting time—thereby giving each potential viewer the opportunity to see each ad at least once. To double your frequency you can choose to play 15 second spots every 10 minutes. Advertising is scheduled in four-week periods (13 per year), with the total potential audience of 985,500 per four weeks. If requested, we will consider shorter periods. Precisely targeted campaigns Because of our IPTV technology Health TV is an extremely flexible media format. This enables you to target a selection of medical centres based on your audience profile, the geographic location you wish to reach, and so on. Health TV site lists are available on request. Exclusivity We are able to provide category exclusivity should you wish to lock out a competitor of a particular period—a 20% loading fee applies. Exclusivity agreements are specific to a product or service category and aren’t usually applied at a total company level. Sponsorship Some programming can be sponsored, and content can be supplied by the advertiser, agency, or produced by Health TV. Sponsorship formats include short documentaries or a series of short tips. Packages can include an introduction, on-screen branding or advertising spots. Sponsorship rates will be based on your brief. AudienceHealth TV delivers a captive, highly attentive audience as they wait to see their GP. The average waiting time is 20 minutes—patients have few distractions and are reluctant to leave the room in case they miss their name being called. They are unable to change the channel or mute the volume. This contrasts strongly with television viewing at home, where there are many things that draw away attention during ad breaks.Health TV’s audience is skewed strongly by the high number of visits that Mothers make to medical centres with their children, as can be seen in the charts below. Research shows that 58% of our viewers have children in the household.
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