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Herald Cars & Super Wheels

HERALDCARS, the Weekend Herald's motoring section, keeps readers up-to-date, with news of the latest car releases from everyday to luxury models. It is a must-read for anyone passionate about cars. HeraldCars is the weekend car buyers' essential guide and includes extensive advertising listings of new and used vehicles for sale in and around Auckland.

SUPERWHEELS is the Herald's Wednesday lift-out offering drivers an essential guide to motoring. SuperWheels covers everything from new cars to buy or dream about, to what's happening in the car market. It also covers consumer advice and technology trends. SuperWheels hosts extensive advertising listings of new and used vehicles for sale in and around Auckland.

AUTOMOTIVE NEWS, a monthly standalone publication focuses on the new car market and provides a perfectly targeted environment for automative advertisers to showcase their product. It captures readers with the first stories and pictures of new models, technology and developments in the motoring market. Automotive News is essetial reading for car enthusiasts.

WHAT DOES THIS MEAN TO ADVERTISERS?

- The Herald motoring sections provide the opportunity to reach more potential car buyers than any other newspaper or non-member car publication in Auckland.
- Response rates are driven by high readership, with almost two-thirds of people using daily newspapers when looking for new or used cars for sale.
Circulation: 180,939 (ABC 6 mth Ave 31/12/08)
Estimated Exposure: 100000+
Publication Frequency: Twice-weekly
Cover Price: $Mon - Fri $1.70, Sat $2.80
Distribution: The New Zealand Herald's core distribution is the Northern region, including Northland, Auckland, Bay of Plenty and Waikato and is also distributed to other main centres throughout New Zealand.

How to advertise with us

To work out the best way to advertise with APN Publications; visit APN's online media kit: www.soldonapn.co.nz to find:

- Advertising Rates
- Booking Deadlines
- Technical Specifications
- Contact Details

Audience

One ad in HeraldCars will reach 122,000 readers
One ad in SuperWheels reaches 106,000 readers on a Wednesday

* SuperWheels is the Herald environment with the highest male skew - a whopping 85% of readers are male.
* 28% of HeraldCars readers have a household income between $100K and $250K (verses 19% for the total population) .
* 29% of HeraldCars readers are business decision makers.
* 56% of HeraldCars readers use their daily newspaper to decide where to buy from.

Source: Nielsen Media Research, National Readership Survey, Jan-Dec 08, all people aged 15+
Age Breakdown:
0-19:5%
20-34:20%
35-49:25%
50+:50%
Gender Split:
Male:50%
Female:50%
Interest groups: Sports/Games, Transport/Logistics

  • Herald Cars & Super Wheels




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