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MiNDFOOD

MiNDFOOD is an integrated media brand delivering local content and information around the world. The magazine and website feature television, podcasts, electronic newsletters, features, recipes, photographs and daily news.

The brand’s core editorial platforms society, wellness, environment, culture, beauty, fashion, food and travel, news and brain teasers – can be accessed online via TV, podcasts, features and photographs, as well as through the magazine.

MAGAZINE
The monthly magazine is one of the cornerstones of the MiNDFOOD brand. At 275mm x 210mm, and printed on partially recycled stock, the magazine is modern in design, with an easy-to-navigate layout and reader- friendly typefaces.

ONLINE
mindfood.com is a data sort of information delivered from around the globe. It is essentially an online brand with a variety of platforms that provide the consumer with a choice of how they access the content.

The level of interaction is determined by the consumer. With daily news, online readers can elect to read, watch or listen to more detailed stories from a range of topics, including society, culture, environment, wellness, travel and food.

MiNDFOOD TV
Broadcasts entertaining and informative program bites covering a range of subjects, including travel, biographies, nature, news, entertainment, fashion, human interest, health and business.

PODCASTS
Podcasts streaming syndicated and MiNDFOOD-generated content.
Circulation: 13,131 (ABC 6 Mth Ave 31/12/08)
Estimated Exposure: 100000+
Publication Frequency: Monthly
Cover Price: $9.90
Distribution: MiNDFOOD magazine is available in New Zealand and Australia, with distribution plans for other parts of the world, including the UK, Europe, Asia,
the Middle East and the US.

How to advertise with us

Refer to our attached media kit, visit http://www.mindfood.com or contact a sales representative for more information.

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Audience

Our target consumer loves magazines and online. In the past four weeks, 538,000 of our target consumers used the internet, with 77 per cent of that group accessing the internet from home. Whether purchasing online or over the counter, MiNDFOOD’s target consumers are confident, discerning and actively engaged in the world around them. They are more likely to be in the top percentile, enjoy a high disposable income and live in the main metropolitan areas.
Age Breakdown:
0-19:10%
20-34:30%
35-49:30%
50+:30%
Gender Split:
Male:25%
Female:75%
Interest groups: Art/Design/Crafts, Community, Computers/Technology, Entertainment, Fashion/Beauty, Food/Drink, Health/Fitness, Lifestyle, Literature, Music, Travel, Womens Interest

Documents

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