New Idea (NZ)
New Idea's audience is best defined not by age range but by mindset - those with a passion for life, optimism, fun and frivolity. New Idea knows its readers and what they want - big exclusives, a range of compelling articles, hot gossip, practical help and a few laughs.
New Idea is like a best friend - aspirational without being snooty and the confidante you turn to for help, be it on the latest fashion, the best dinner party fare or the inside story on the hot Hollywood hook-ups and break-ups.
With soul, depth and compassion, New Idea is not vacuous, but instead allows the reader to live vicariously through the insights of celebrities and also the inspirational people who feature in our 'Real Life' section. New Idea also offers the highlights of many monthly titles with our popular cooking, fashion, beauty and travel sections, as well as boasting the strongest health section in the women's mass weekly market.
New Idea is one of the top five magazines read by New Zealanders* with a copy sold every 10.7 seconds** New Idea is a weekly must read magazine.
*Nielsen National Readership Survey Q1 - Q4 08, July-Dec 08 **Audited Bureau of Circulation Jan - June 08
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| Circulation: |
52,251(ABC July-Dec 08) |
| Estimated Exposure: |
100000+ |
| Publication Frequency: |
Weekly |
| Cover Price: |
$3.90 |
| Distribution: |
Nationwide |
How to advertise with us
Visit www.pacificmags.co.nz for more information on advertising with Pacific Magazines.
Or contact a sales representative to find a solution which meets your needs.
Audience
Readership: 464,000 (Nielsen National Readership Survey Q1 - Q4 08, Jan-Dec 08
Core target: 18-49 Female
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| Age Breakdown: |
| 0-19: | 11% |  |
| 20-34: | 28% |  |
| 35-49: | 28% |  |
| 50+: | 33% |  |
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| Gender Split: |
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| Interest groups: |
Fashion/Beauty, Food/Drink, Health/Fitness, Travel, Womens Interest |
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| Contact Details |
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