New Zealand WildernessWilderness is a monthly magazine committedto promoting healthy outdoor activities and associated outdoor equipment. every issue features stunning places to visit, articles on various out- door activities and issues, reviews and information on the latest products available. Wilderness is a magazine of substance and is bought by regular and itinerant readers because of its quality and informative editorial. Our two annual Gear publications are essential reading for anyone looking to purchase outdoor equipment. additional supplements and a2-sized 3d maps provide further relevance and information. Why advertise in Wilderness? • Wilderness is the proven market leader in outdoor titles in New Zealand • Within our market segment, Wilderness stands for authority, credibility and quality • Our readers rate the magazine’s editorial credibility highly and find it a great read • Our readers rate the advertisements as interesting, believable and relevant • Our readers associate advertisements in Wilderness as standing for the same values as the magazine: credibility, authority, quality • reader surveys show that the vast majority of our readers have been influenced in their buying decisions by the magazine: either through reviews or advertisements
How to advertise with usRefer to our attached media kit or contact us directly.Audience• 60% male, 40% female aged from 30-59• Well educated with more than 30% gaining a tertiary qualification • Baby-boomers and Generation Xers: people with careers and above average incomes • Opinionated and knowledgeable about current affairs, environmental issues and outdoor-related products and services • active and spend their spare time in the New Zealand outdoors and travel abroad often • Totally committed to the magazine • always telling us that they trust products and services because they are advertised in the magazine • People who choose products based on performance and intended use; not price
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