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NZ Fishing World - mag & website
THEY WANT to catch more fish and have more fun, while learning how to do it. NZ Fishing World provides information and techniques to assist them in landing that trophy fish. Launched as a quarterly publication, NZ Fishing World soon became bi-monthly due to popular demand and a thirst for knowledge from our readers.
OUR FISHING CLUB
NZ Fishing World provides advertisers access to what is effectively one of New Zealand’s biggest fishing clubs. Reaching this affluent and socially minded group of Kiwi males is easy with NZ Fishing World.
Our readers are dedicated and passionate
about spending time on the water in their boat with friends and family; so you can capture them hook, line and sinker.
Editor Geoff Thomas is synonymous with fishing in New Zealand and is a huge reason NZ Fishing World has such resonance with its audience. His immensely popular ‘Outdoors with Geoff’ on
TV3 is a must watch show for 91% of our readers. Geoff also hosts BSport's 'The Fishing Show' on Saturday mornings.
He’s a trusted and high profile figure across the industry lending NZ Fishing World a unique opportunity to attract his fans and share his expertise.
Circulation:
7,701 (ABC Jul-Dec 08)
Estimated Exposure:
10000-24999
Publication Frequency:
Bi-monthly
Cover Price:
$8.90
Distribution:
The magazine is sold throughout all major outlets and sporting goods stores.
Contact us directly for advertising sales and booking enquiries.
Audience
OUR READERSHIP
• 71% of readers are male and 29% are female
– girls love to fish too!
• 24% earn $100k+
• 55% are aged 31-50 years of age
• 83% advised they intended to buy some new fishing gear soon
• 52% purchase fishing gear online
• 80% of readers own a trailer boat
• 21% are looking to upgrade to a new boat in the next
12 months
• 58% own a 4x4 vehicle
• 83% use soft baits
• 82% of readers advised they would recommend NZ Fishing
World to other people to enjoy
Results from 2008 reader survey