NZ House & Garden
“NZ House & Garden showcases the best of New
Zealanders at home focusing on how they create their homes and their gardens and how they live their lives. Its timeless appeal lies in the diversity of the people and their homes, the high standards of journalism and photography and the superior production qualities. It is the leading home title in this market.” -Kate Coughlan, Editor
New Zealanders are our voice – their houses, their gardens and their lives our inspiration. Our slogan – Inspiring Homelife – sums it up; for home is what we are about. This is the platform which provides the comfort, the caring, and the safe place where we hope to encourage not only ourselves but also our families and friends to feel loved and nourished.
Each month NZ House & Garden offers the perfect opportunity to step into the lifestyles of New Zealanders whether at home or abroad. It captures the heartbeat of the people who make our country tick by offering a window into the creativity, the flair and the passion which is so typical of the Kiwi
way of life. This charismatic and coveted point of difference is reflected in each page with an eclectic range of homes and gardens, a tantalizing mix
of ideas for entertaining, a practical approach to home design, travel that uplifts yet has a budget sensibility plus a brand new section called Homelife
which focuses on turning every New Zealander’s dreams and imaginings and ingenuity into reality.
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| Circulation: |
49,231 (ABC, 6 Mth Ave, 31/12/08) |
| Estimated Exposure: |
100000+ |
| Publication Frequency: |
Monthly |
| Cover Price: |
$8.95 |
| Distribution: |
Nationwide |
How to advertise with us
Advertise in our Magazine, Email Newsletter (Over 10,000 Registered Members) & Website, or a combination for an effective integrated approach.
Flysheets packaged with subscription copies are an ideal communication vehicle to reach a passionate and savvy target audience. Advertising opportunities are available on NZ House & Garden flysheets, and can be tailored to meet requirements dependent on availability.
Refer to our attached Media Kit for:
- Advertising Rates
- Technical Specifications
- Booking & Material Deadlines
- Terms & Conditions
Contact us for more information and booking enquiries
Audience
NZ House & Garden is a monthly magazine with a readership of 573,000. The reader profile therefore covers a range of demographics, but no matter what those demographic differences are, readers share a love of discovering the diversity of interesting people, houses and gardens in New Zealand; they are curious about the different lifestyles Kiwi’s live, love the beautiful photography in the magazine, are house proud and above all look at NZ House & Garden for inspiration, ideas and tips that they may utilise in their own homes
and gardens.
Our range of readers, include single women to women with young families and small children living a busy family life balancing the needs of work, family and home, to those readers with grown up children who are living their own lives, so there is more time to pursue hobbies or community work. From the budget conscious to the financially comfortable, readers cover a range of occupations from teachers and nurses to
those in the professional arena and the retired. Some readers are more interested in quick, easy but stylish recipes for families on a budget,and others are looking for more formal entertaining ideas and menus.
Readers look at NZ House & Garden for inspiration from how to keep their homes looking beautiful to thoughts on how to make beautiful things for themselves and their families. They are also drawn to reading about places of interest to visit, both locally and overseas.
+ Number one lifestyle magazine for reaching:
— Readers aged 25-54 in the top 3 socio economic groups
— Readers with household income over $80,000
— Main household shoppers aged 25-54
+ Read by 16% of all New Zealanders (aged 10+)
+ Read by 21% of all females (aged 10+)
+ Read by 35% of females in the top three occupations
+ High disposable income with a passion for premium quality products
+ Interested in the arts and cultural pursuits
+ Well-educated, higher-than-average household income
+ Employed in top three income groups with strong skews to health and community, education, cultural and recreation, and government sectors.
Source: Nielsen National Readership Survey Jan - Dec 08
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| Age Breakdown: |
| 0-19: | 10% |  |
| 20-34: | 30% |  |
| 35-49: | 30% |  |
| 50+: | 30% |  |
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| Gender Split: |
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| Interest groups: |
Art/Design/Crafts, Family, Home/Garden, Lifestyle |
Documents
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| Contact Details |
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