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Pulse - Consumer Health Promotion

ProCare Pulse is a thirty-two page, full colour glossy consumer magazine published twice a year in March and October. The first issue was released March 4, 2002.

It is the consumer voice of the ProCare health group, an independent General Practitioners’ group of almost 500 GPs in 180 practices throughout the greater Auckland region. ProCare GPs are responsible for the primary healthcare of some 700,000 patients.
Circulation: 170,000
Estimated Exposure: 100000+
Publication Frequency: Half-yearly
Cover Price: $Free
Distribution: ProCare Pulse is distributed throughout the greater Auckland Region as a free insert in the NZ Herald and by letterbox drop to selected areas in South Auckland. Further copies are distributed direct to patients through ProCare general practices. Total circulation is in excess of 170,000 copies per issue.

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Audience

Limited opportunities are available for advertising in ProCare Pulse – an ideal opportunity to deliver a message in what is the highest circulation, highest quality, public health-focussed magazine of its type in New Zealand – with unique GP endorsement and high penetration of the Auckland consumer market.

The impact and uniqueness of ProCare Pulse has achieved a high profile within the medical sector in general, and amongst all GPs in the Auckland region. Advertising will be accepted at the discretion of ProCare Health Limited.
Age Breakdown:
0-19:0%
20-34:10%
35-49:30%
50+:60%
Gender Split:
Male:50%
Female:50%
Interest groups: Health/Fitness

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Pulse - Consumer Health Promotion



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