Reader's Digest New ZealandReader’s Digest seeks the cause and meaning of world events, celebrates individual courage and achievement, expands the mind, and enriches the spirit.The Reader’s Digest philosophy is based on four key pillars: + Celebrating the human spirit Tapping into universal human emotions that unite us + Embracing the positive Choosing the positive view that inspires and brings meaning. + Actively sharing Creating an environment that facilitates sharing of stories, advice and lessons learned + Keeping a sense of humour Bringing laughter or a smile that deepens bonds and lightens the everyday. The secret of engaging with readers: Reader’s Digest speaks to its readers like no other magazine does. We engage with them as individuals and identify with their values and their positive approach to life. This is a magazine that is . . . + Human-centric, not female-centric. Reader’s Digest speaks to the individual’s role as human being, rather than to a woman’s role as wife, mother, career woman or homemaker + Focused on personal impact rather than personal growth. Reader’s Digest speaks to the individual’s ability to impact society at large, rather than to individuals desiring to improve themselves. + About meaning, not just information. It covers the human story behind the news, not just the background + Concentrated on insight, not gossip. Reader’s Digest speaks to the lessons of life, not the superficial side-show
How to advertise with usVisit our the Hawkhurst Media Services website to find:+ Media Kit + RD Statistical Profiles + Digital Specifications Marketing Opportunities: Reader’s Digest offers advertisers a range of creative executions and targeting opportunities. Our ability to closely engage with our readers and customers presents advertisers with integrated cross-platform targeting opportunities – through the flagship magazine, database partnerships, entertainment products and online. Speak to your account manager for further details. + Inserts + Onserts + Sampling + Tip-ons + Competitions + Customised books + DVDs & Videos + Business Reply Cards + Online + Flysheet AudienceReal readers, real spending powerReader’s Digest readers are involved and active with their communities, with friends and families, kids and schools. Their lives are well-shared. They are smart, curious, asset-rich, have investments, and like to travel and be entertained. In short, they are lucrative targets for savvy marketers. Consider . . . + The total readership has $27 billion in savings and investments + They spend $30 million each week in supermarkets + 261,000 readers pampered themselves last month by visiting a hairdresser, beauty salon, jewellery, shoe, women’s wear or lingerie store. + 390,000 (85%) have access to the internet + 92,000 (20%) are planning to buy a car next year + 179,000 (39%) own a cat or dog + 126,000 (27%) have been on an overseas trip last year Reaching whole new markets Reader’s Digest reaches more: +AB socio-economic than Time, Investigate, NBR or The Independent + People 25-39, People 35-49 and People 25-49 than Cuisine, Next, Your Home & Garden, North & South, Healthy Food Guide, Fashion Quarterly, Taste, Metro, NW Magazine, or NZ Listener + Women 25-39, Women 35-49 and Women 25-49 than Your Home & Garden, Healthy Food Guide, That’s Life, Cleo, Fashion Quarterly NW Magazine, Taste, or Dish. + Of Reader’s Digest 459,000 readers 62% don’t read NZ Woman’s Weekly, 66% don’t read Woman’s Day, 76% don’t read New Idea, 72% don’t read NZ House & Garden, and 83% don’t read Next + 41% (186,000) don’t read any of the above titles. Magazine schedules including Reader’s Digest deliver substantial additional unduplicated readership in key market segments.
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