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The Northern Advocate

The Northern Advocate is the dominant daily newspaper in the Northland region, serving the community with a tradition of stability, innovation and growth in providing news coverage of the important issues for the north. The Northern Advocate has a proud history of innovation and continues to be the voice for Northlanders. Sixty percent of the population 15 and older in its circulation area read at least one edition of the paper each week.

The Northern Advocate is a daily broadsheet publishing six days a week (Monday to Saturday), reaching readers from Wellsford north. We publish regular features for the Kaipara and Bay of Islands areas, plus a broad range of specialist publications including the Rural Advocate with its focus on agriculture, Extra Into Gear our motoring supplement and Savvy, Northland's fashion and lifestyle magazine for people on the go.

The Whangarei Report and The Bay Report are both weekly free tabloid community papers, distributed each Thursday. The Whangarei Report covers Whangarei and surrounds while The Bay Report covers Kerikeri and the Northern beaches. Both publications offer classified as well as display advertising, with full process colour.
Circulation: 14,167 (ABC 6 Mth Ave 31/12/08)
Estimated Exposure: 10000-24999
Publication Frequency: Daily
Cover Price: $M,T,W,F $1.10, Thrs & Sat $1.20
Distribution: Northland region, from Wellsford to the North Cape.

How to advertise with us

To work out the best way to advertise with APN Publications; visit APN's online media kit: www.soldonapn.co.nz to find:

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Audience

27,000 people read The Northern Advocate on a typical day. This is a reach of 40% of people living in the Nothern Advocate circulation area

With circulation of 14,167 The Northern Advocate delivers 1.9 readers per copy.

Over a week, 44,000 people will read a copy of The Northern Advocate.

66% of people in the area will read at least one edition of the newspaper per week.
Northern Advocate Readers at a Glance

* 52% of The Northern Advocate readers are between the ages of 30 and 59 years
* 67% are female, 33% male
* 67% of The Northern Advocate readers who stated their income levels live in households with total annual incomes of $40,000
* 37% of The Northern Advocate readers are in the top 3 socio-economic divisions
* 59% are in paid employment
* Likely to be tertiary qualified
* 74% own their own home
* Like to be informed about issues and events in their community
* Like to feel in touch with their community

**source: Nielsen Media Research National Readership Survey, Jan-Dec 08. Northern Advocate Circulation Area – 15+Yrs
Age Breakdown:
0-19:7%
20-34:19%
35-49:23%
50+:51%
Gender Split:
Male:33%
Female:67%
Interest groups: Community, News/Current Affairs

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  • The Northern Advocate




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