Toast Bus 2009 Sponsorship
Vibe Events has secured seven buses taking 350 young professionals to Toast Martinborough in November later this year.
For those who don’t know, Toast Martinborough is Wellington’s premier wine, food and music festival with over 10,000 attendees. Held every year on the third Sunday in November, Toast gives you the opportunity to celebrate the release of the new vintage, whilst enjoying culinary delights from Wellington and Wairarapa’s finest restaurants, and listening to some of New Zealand’s best live entertainment.
To end the day, Vibe Events have secured The Establishment Bar on Courtenay Place as the CBD location for a Toast Martinborough after party. A dozen car-parks will be cordoned off outside the Establishment Bar and a marquee erected, a complimentary BBQ and buffet supplied for bus patrons, the luxury Bacardi Party Bus included, and a live-bands and DJ’s performing from dusk till late.
We believe this event will be a unique experience for all involved and sponsorship offers alignment with a premium return-trip / after-affair package.
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| Estimated Exposure: |
250-499 |
| Event Date: |
November 2009 |
How to advertise with us
We are open to negotiation regarding ideas and concepts for promotional opportunities:
- Named sponsor of bus or buses
- Banner’s at after party event and signage on buses
- DM sponsorship material in goodies bags
- Promotional product distributed through bus or buses on the trip
- Web promotion. Vibe events will be launching an aggressive online marketing campaign starting in mid September
Audience
- 20-30 year olds, 50% male/female
- Young Professionals - lawyers, accountants, public service, marketing, banking, engineering etc
- High levels of disposable income
- 80% Wellingtonians, 20% Aucklanders
- This group will be spending between $35,000 to $50,000 on food and drink on this day
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| Age Breakdown: |
| 0-19: | 5% |  |
| 20-34: | 90% |  |
| 35-49: | 5% |  |
| 50+: | 0% |  |
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| Gender Split: |
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| Interest groups: |
Entertainment, Food/Drink, Lifestyle, Youth |
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