VIVA - Herald's Treat for Women Who Love to SpendVIVA - reaching a large audience of women who love to spendFresh and stylish, VIVA is a mid-week treat with a devoted following amongst women who love to spend. Appearing each Wednesday, its sophisticated magazine-style format makes it the perfect place to showcase all that's good in fashion, beauty, design, food, wine and the latest lifestyle trends. VIVA has a number of special issues throughout the year covering everything from fashion, food and wine to seasonal issues. WHAT DOES THIS MEAN FOR ADVERTISERS? - VIVA offers the most highly female-targeted audience of any Herald environment (62% are female). - Synonymous with fun, lifestyle and fashion, VIVA provides advertising opportunities amongst fashion and food based editorial. - Reaching spenders and lots of them. VIVA is a destination read for consumers, with the high readership of the Herald on a Wednesday.
How to advertise with usTo work out the best way to advertise with APN Publications; visit APN's online media kit: www.soldonapn.co.nz to find:- Advertising Rates - Booking Deadlines - Technical Specifications - Contact Details AudienceOne ad in Viva will be seen by 297,000 readers every week* Viva is The New Zealand Herald environment with the highest ratio of female readers - 62% are female. * 89% of Viva readers rate Viva as either good, very good or excellent and 40% of female readers aged 18+ keep Viva in the house longer than the Wednesday newspaper (source: The New Zealand Herald Reader Panel, Nov 2004). Source: Nielsen Media Research, National Readership Survey, Jan-Dec 08, all people aged 10+
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